Introduction
When a blogger writes a blog, it is mostly because he wants to preach or spread the word. What good is quality content if people do not get to read your blog? It would be left drying in the dark corners of the web. Much to the blogger’s happiness, effective outreach practices and strategies help the blog attract more readers. Blogger outreach is the process where bloggers reach out to other influential bloggers to help bring in more readers to their blogs which can help them boost sales or build a bigger and stronger client base.
When a blogger starts out fresh, it is very likely that the blogger will lack prospects and access to the number of readers he wants on his blog daily or weekly. This is why blogger outreach is important. Reaching out to bloggers who are already well established and have a remarkable client or reader base will help you find more readers.
The concept of blogger outreach vastly relies on building beneficial relationships as well. For example, if some influential blogger is giving your blog post a boost on the internet, you can repay the favour by letting your reader base know.
Depending on the situation and case, some influential bloggers might charge you for their bit of advertising.
So what are some effective steps to a successful bloggers outreach campaign?
Step 1: Find bloggers from the same niche as you
Targeting at a whole bunch of influential bloggers that do not operate in your field of interest would mean you are targeting at a reader base that isn’t interested in your work. For example, if you write on fitness, you need to find out other bloggers who blog or vlog about diets, workout plans, fitness regimes, etc.
Step 2: Prepare and finally start emailing your prospects
Once you have made a list of all your prospects, do not directly jump into the big move and send them an email. Your email might go unnoticed as you are invisible to the influencer at this point. Here are some steps to help you boost chances for outreach.
- Start by commenting on their posts. Do not leave generic comments like “Wow, great post!” Instead, take the time out to write in detail how you feel about the blog and praise them if needed.
- One other great step to help you get noticed by the influencer is by featuring them and their content on your blogs. This would help the influencer understand that you are indeed interested in a tie-up.
- Once you are done with these preliminary steps, you are now ready to engage the influencer.
- Send them an email wisely mentioning how the outreach campaign can be beneficial for them and not only you. If they sense one-sidedness in the story, they might tend to retract.
- Do not use templates or send such emails through automated sending services as the influencer might eventually ignore it due to the lack of effort involved.
Step 3: Build a lasting relationship
You should not take it for granted that all bloggers will definitely reply you. Instead of giving up hopes, keep at it till you are finally noticed. Do not stop with the comments, featuring or content sharing.
You can make good use of many outreach tools on the internet to help you find the right influencer who blogs about the same topics as you.
Conclusion
There are a number of digital agencies in Mumbai but it is imperative for you to be able to understand the precise requirements of your business and then reach out to the right place to be able to strengthen your online presence. Digital Hangover excels in providing amazing services to the clients and we serve as a one-stop solution to all your needs.
