Digital trends are evolving each and every year. Digital marketers should always be aware of the changes in order to easily adapt to emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. Without any further ado, here’s what to expect in the year ahead. You can take advantages of these digital marketing trends to improve your marketing strategy and meet the desired outcome.
1. Voice Search
There are mainly two types of voice search:
- Those that are implemented by smart speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which give searchers immediate voice answers to their questions.
- Those that are installed in desktops and smartphones such as Siri and Google Assistant which display written search results.
Businesses should focus their outreach efforts on using voice engine optimization. Digital marketers must use a more natural language SEO to create content accordingly. This requires them to think what their target audience may use in their voice queries as well as focus on long-tail keywords because searchers are likely to be more specific when asking a question.
2. Smarter Chart
Chatbots have been rising in recent years and still persists in 2019. Chatbots play a critical role in improving the customer experience and allow digital marketers to better engage with their audience. They offer real-time assistance to the user, dedicated support and proactive interactions where they ask questions to understand the real problem.
Another rising trend is Whatsapp Business Messaging, which has become one of the most used messaging apps worldwide. Besides, it’s no longer restricted to personal usage; businesses are using the application on a daily basis for their daily activities.
3. Micro-Moments
As more users are processing their online activities using their smartphones, digital marketers continue to leverage micro-moments to attract their audience’s attention and fulfill their instant decisions. Whenever a customer searches for something, looks for a nearby store, wants to finalize a task or makes a purchase, digital marketers can take advantage of these types of micro-moments to create targeted content and advertising.
There are 4 game-changing moments that really matter.
- I-want-to-know moments where when someone is exploring but is not essentially in purchase mode.
- I-want-to-go moments where when someone is looking for a local business or is considering purchasing a product at a nearby store.
- I-want-to-do moments where when someone needs help finishing a task or trying something new.
- I-want-to-buy moments where when someone is ready to make a purchase and may need assistance deciding what to buy or how to buy it.
In these moments, customers want what they want, when they want it – and they are drawn to brands that provide their desires.
4. Live Videos – More Stories
Thanks to Facebook, Instagram and YouTube, live content is the fastest growing segment of Internet video traffic due to the remarkable waves in the recent 3 years. Live streaming content is effective because it takes a short time to produce while it offers a real-time user engagement and viewers use your content based on your time, not theirs. Furthermore, it has the ability to generate greater impressions than posts published in the newsfeed, especially if users choose to post them to their stories. Live streaming content allows digital marketers to engage with their leads in the quickest way possible, improve their relationship with followers, reach a broader audience and boost their social channels traffic.
5. Rich Lead Profiling
Offered by companies that collect and manage complex data for millions of leads and businesses, data enrichment has become more and more important. Digital marketers use data enrichment to reveal more details about their leads and personalize their approach when attempting to contact them. One of the great advantages of data enrichment is that it removes any wrong or inaccurate information that companies might have about a specific lead such as his email, phone number or street address. These retrieved data are then used to obtain other missing data. With the different data enrichment tools available, these data are used to create useful insights. Digital marketers should draw actionable conclusions in order to send each of their leads, an account-based email that specifically addresses his needs which in turn boosts the potential to convert him throughout the funnel.
Conclusion
It is imperative for you to be able to understand the exact requirements of your business and then reach out to the right place in order to strengthen your online presence. Digital Hangover is a leading Digital Marketing Agency in India and excels in providing valuable services to the clients.
