A shift in all your digital marketing strategies is anything but expected considering the constantly changing ideologies in every digital feature. Any technological landscape changes its refraction, sometimes gradually and many a time suddenly. As we celebrate 40 years of Emails, it is not any different for Email marketing as well. Its prevalence, however, remains intact.
As the year has come to an end and you are busy restocking your digital media marketing budget, the average ROI calculated on Email marketing is considered to be over 44% more. This should make Email marketing an instant object of focus in your digital marketing strategies.
- Include testimonials: User Generated Content, more popularly known as UGC, is any piece or form of content which is organically initiated by your user or customer expressing their views or suggestions regarding your brand, be it positive or negative. It is known to elevate your engagement and also generate genuinely interested prospects, sometimes even acting as a catalyst turning a lead into a successful sale. Encouraging your users or customers to make a contribution towards generating content through Email marketing reflects authenticity, improving the conversion rate as well. What will a potential customer or client hugely rely upon before availing your service or purchasing your product? It’s the UGC which includes testimonials, reviews, ratings and so on. Additionally, your email subscribers are known to share content more often than regular users.
- Interactivity: It is no secret that more Emails are opened via mobiles than any other devices. Therefore, if your mobile page is not optimized, you will have to opt for an all-inclusive approach which is fit for every device. Better interactivity was just an innovative feature but by 2020 and in the forthcoming years it is expected to use more productively when merged with responsiveness as well. More compact and short emails, useful effects to showcase different products are some of the most opted interactive Email elements.
- Voice reading Emails: According to the latest reports released by the World Health Organization, more than one billion people are visually handicapped, around 36 million of them being completely blind. These statistics, coupled with the growing acceptance of smart speakers and their installation, the smart marketers have already started planning and implementation of accessible Emails which have vocal assistants reading Emails aloud for all the users. This practice is most probably generated due to growing verbal communication online via Google assistants and devices like Siri. Inevitably, this will also produce the need for Voice engine optimization.
- Simpler designs: What are Emails primarily used for? Its basic usage is to make formal or informal communication. The main aim of Email marketing is to slyly slip into your registered users and customer’s inbox and come across as an individual who isn’t here to sell them anything but help them out. Subtlety is the most classic trait of any traditional or digital marketing strategy. Don’t make Email marketing look like a big fat commercial. Make it look like a direction your user can go towards or benefit your users can avail through your brand. Make it look like a genuine Email a friend or a co-worker sends because it is more likely to be read rather than what looks like an obvious advertisement. You don’t want to end up as an unopened Email in the “promotions” section.
- Storytelling: Along with adding a constructive tip or advice stating your point, try to create a story which illustrates as it will help explain your point better. Expression of thoughts in the form of a story makes it more personal and relatable. Explaining them a past or a current customer’s story on how your brand eliminated a whole lot of their problems will make your Email marketing more impactful. Incorporating this Email marketing trend in your digital media marketing strategies can be a smart move.
- Emergence and growth of AI: Expected to grow in all the parts of Email marketing, Artificial Intelligence still remains a densely adopted trend but a highly effective one at that. AI is all set to change the facades of customization, reach, production and even the delivery of these emails. It is also expected to extend the realms of email marketing.
Conclusion
Development and adoption of new Email marketing trends can be slightly overpowering. Therefore, you can always avail digital marketing services from Digital Hangover where all your digital media and social media concerns and queries will be resolved with utmost zest.
