Using video in your marketing efforts is only gaining popularity and rightfully so. 72% businesses say that using video has actually improved their conversion rate, while 53% of customers say that watching some kind of a product video makes them more confident in their decision making process.
But it’s not wise to make random videos. There are a few kinds of videos that will benefit you the most. You need a proper video marketing strategy. If you want to transform your website into a customer or lead generation machine, here are the best tips and tactics to achieve that goal. So, let’s get started.
# Customers’ issues
Back when video marketing was a new trend, many businesses jumped on board thinking that it would be good to tell the customers their story about stuff like how they got started or why they got started or what makes them special. Now that people have gotten used to that approach, we see it doesn’t work that much.
What you should be telling is your customers’ story and how your business can act as a guide for them. Make a 60 seconds video (not more), talk about their problems and how your services can help fix that problem.
# Avoid uber-professional behaviour
When you are speaking to the camera, try to think as if you are speaking to a friend rather than just a faceless audience of customers. Speak from your heart. Don’t try to overly focus on grammar rules or stuffing in jargon, it’s not necessary at all. You can demonstrate authority while making your video relatable. This way your potential customers will like you more and that is a huge motivating factor at the end of the day.
# Youtube Ads
Youtube is one of the biggest sites in the world. Youtube ads are one of the best ways to put your brand and your offer in front of the right people at the right time. You can appear in front of people who are actually looking for the services that you provide. The targeting options provided by Youtube are diverse and pretty astute.
# Video in Email Marketing
Even with all the social media platforms out there, emails are still the best way to develop a relationship over time. You can give your potential customers helpful advice and content, build up authority and trust. If using just plain text can be so effective, imagine the impact when you include a simple video.
Basically you take the content that you were going to share in a simple email and you put it within the body of the video. These videos don’t have a big production value either. If you have an iPhone or a smartphone, that is generally good enough. Upload your video on Youtube, take a screenshot of the thumbnail and put it in the body of the mail with a link to your video. This is going to majorly increase the likelihood that your message is received in just the right tone, as you intend it to be.
# A process video
One of the biggest obstacles that a lot of your potential customers probably may face when they visit your site is that they may fail to understand how the process is going to go, should they opt for your services. This becomes even more complicated if the thing you are offering isn’t mundane.
How about you make a really quick video that distills the entire process into 3 or 4 really easy-to-understand steps. Imagine you have to climb a rock wall and all you see in front is a big, flat surface with nothing jutting out of it. That’s going to look pretty daunting right? But what if instead of a flat surface you see little rocks jutting out that were labelled 1,2 & 3, so you know exactly where you are going to grab or step onto next. That’s a lot more doable and that’s the kind of thing you want to accomplish through your video.
Keep in mind the steps you provide are concise. Nobody likes an essay, that will probably lead to fewer conversions. If you think way more steps are needed to be in there, try and group them in phases, that will keep the customers engaged.
Bottom line
Switch to video marketing as early as possible. Follow these tips and build a successful business.
