First off, what does OTT mean? Over-the-top television or OTT is the process of delivering film and TV content from a device that connects to both the television and the internet. The term over-the-top is in reference to the fact that OTT devices go over a cable box to give users access to TV content. […]
What is a backlink on a website? Backlinks are links from a page on one website to a page on another website. From the receiving side, they are called as incoming links or inbound links. And from the linking end, they are referred to as external, outgoing or outbound links. Are backlinks still important? In […]
In an effort to help struggling small businesses in COVID-19 times, Facebook has announced a major eCommerce move today that sees the launch of Facebook Shops. Facebook has introduced shops to help set up a single online store for customers to access on both Facebook and Instagram. This is the latest effort from Facebook in […]
You are on Facebook, you are on Twitter, you are on Instagram, but you don’t have the desired amount of followers. Now, how do you build social media followers? If you are wondering ways to get more followers on social media, then this is for you. So, let’s get started. Content Hubs A big mistake […]
It really doesn’t matter if you are a freelancer, small business or a multinational corporation, you should do video marketing. What do you mean by video marketing? Business owners really want to push the envelope and get their message out there, and making videos is a great way to do it. A strong marketing strategy […]
So, you have made a cool app and now you want as many people as possible to download it. But, you are not quite sure how to proceed. You ask yourself “How do I increase my ranking on Google Play store?” Well, in this article, we will discuss some tips which will help you optimise […]
You may often wonder, “What is the difference between SEO and SEM?” The difference between SEO and SEM is simple. SEO or search engine optimization is the practice of optimizing content to be discovered through a search engine’s organic results. SEM or search engine marketing is traditionally SEO plus pay-per-click advertising, but some people just […]
Hashtags are just about everywhere. However, more often than not people don’t seem to realise the importance of them. In this article we will be discussing the role of hashtags in today’s world. Let’s get started. So, what are hashtags? Hashtags signify the theme of your content. A hashtag is made out of a pound […]
What is your online reputation? If someone has heard about your brand, they might go to the search engines to research about it. People are doing this more and more nowadays. Now, if the search results contain a lot of negative mentions, then this is highly likely to put off a potential customer and they […]
You ever wonder, “What is branding?” Well, when you think about Pepsi, Coca-cola, what comes to your mind? Soft drinks right? That’s branding. Branding is very important. Every company dreams of having a brand like McDonald’s, IN-N-OUT etc. If you could have one of those brands, you have created a multi-billion dollar company. When you […]
