When you think of online marketing, do you think of SEO? You should. Now, why is SEO important? Well, Google is the most visited platform in the world. It processes over 40k searches every second. People trust search engines like Google. Google has an algorithm to evaluate various factors that would determine what content comes […]
What is content marketing? You may have heard this very often that “Content is king” and it is very important to have a brilliant content marketing strategy in place for any business. Value comes through content and content is on all different platforms. Content marketing is all about focusing on creating and sharing worthy content […]
It is said that by the end of 2020, 50% of the searches are gonna be done by voice. It is changing not only the way people search and find information but also how people do actionable things with other devices. In this article we will discuss how voice search works with respect to search […]
You could have thousands of visitors coming to your website but if you don’t know the correct number of visitors on your website or what they do after they visit your website, then there is no point in having one. It is highly advised to sign up for Google Analytics tool which can grab those […]
With the onset of online content, building trust for your business online has become an increasingly important thing to have a strategy for. That’s what online reputation management is and in this article, we will discuss some ideas and strategies to bring your ORM up to speed and work better for your business. So, let’s […]
A lot of potential customers visit your website for a few minutes and then disappear without making any purchase. But what if you could use that small window to your advantage, wouldn’t that be awesome? Email retargeting is one of the most important components of online marketing and today, we will discuss the X’s and […]
“Content is king”. If you own a business that has a digital presence, then you have definitely heard this phrase before. Sounds cliché but it is so true. If you want to connect to your target audience, you want to build trust, you want to build brand reputation, you want to influence SEO, and then […]
It takes money to make money. Well, more often than not, this phrase is true. If you want to expand your brand and grow your business fast, then you have to come up with a brilliant digital marketing strategy. Your business should be very visible in the online world because your potential customers have moved […]
Today, we live in a “content-first” world. People are looking for information before they buy. It is important to put yourself in the buyer’s shoes rather than allowing yourself to get blinded by how great you think your products/services are. If you are a beginner to digital marketing and you want to cut through the […]
Coronavirus outbreak has taken the world by storm, let alone digital marketing and let alone PPC as well. Yes, you read it right! Coronavirus has had a major impact on the pay-per-click industry. However, the question is, what can you do as an entrepreneur to avoid the pitfalls that the Coronavirus is bringing. Some impacts […]
