Any content that is well-written has a good chance of becoming viral. There is no specific kind of writing that will garner more attention than others. So, what is viral content? The industry definition of viral content is any piece of content that, when it hits the web, gets passed from person to person in such a way that you get significant growth in your audience.
So, for example, if you made a video of a particular event and you are the only person to have done it, and it is a very compelling piece of information, then it has massive potential to go viral. There is no scale or bar to measure if something can be classified as viral or not. But let’s say, your video got 20k views over a two-week period, then that would be considered a viral content.
But, how do you write viral content?
The best way to achieve that is by considering SEO while developing content. It is an uber-effective way to make your content more discoverable. It allows you to create compelling content that users love and search engines understand. SEO allows your content to be optimized which means more traffic to your page.
So, how do you use SEO for your content needs?
Well, first and foremost, keywords are the key. Search engines function by understanding the keywords and ranking pages accordingly. Think of all the things that you type in Google when you are looking for something. Then think of the things people might type to find your content and use those keywords in your content.
Crucial places where you can and should use keywords should be kept in mind. These places include the title tag which is your blog’s title, the H1, H2, H3 tags which are the subtitles on your page, the first paragraph of your blog (keywords in there ensures that the topic is made clear immediately), anchor text that has a clickable hyperlink, file name etc.
Make sure you don’t overuse it though. Use synonyms of your keywords instead using the same ones over and over again.
The next thing you need to keep in mind is to work on your Meta tags and Meta descriptions. Meta tags categorize your content and Meta descriptions give the summary of your site in the search engine result page, appearing just below the headline. How does SEO work with these? These two are discoverable elements help search engines understand what your content is all about. Using the right Meta tags and Meta descriptions with relevant keywords, will make the search engines work in your favor when they try to index what content is more relevant to what users need.
Another SEO service to consider is linking. Page links make your page more discoverable and show how your content is relevant. Links improve the user experience and help build traffic to your content. Google uses page links as a factor in judging the credibility of your content.
Bottom line
Any content marketing agency will tell you that applying search engine optimization technique while writing content is certainly the way to go. Make sure your content is useful and valuable with how-to and tips included in it, easy to understand, and shows that it cares about the users.
