Statistics reflect the significance of voice search perfectly. In the year 2018, voice search was a 1.4 billion dollar industry and 40% of the users search data through voice search at least once a day. Along with that, it is also claimed that by the year 2020, more than 50% of all the searches will be a voice search. It has revolutionized the way people search and the devices people use to search for data.
The traditional search involves searching for data manually by typing your searches. Naturally, voice searches are easier to make and involve less effort than manual searches. Voice search involves clicking on the small mic icon on the screen and voicing out your searches. The voice search engine recognition displays the search results based on that. The voice search uses speech recognition technology to display the results. The programs such as Speech-to-text recognition seen in the cellphones are prime examples of voice searches. One of the perfect examples is the feature in the iOS devices known as Siri. Siri can play your desired music and keep you updated with the latest news through one audible command only. In addition, the new devices in the market like Alexa on Amazon Echo have also been launched in the recent past.
Effect of voice search over traditional search
In 2019, it is evident that voice searches dominate SEO. This is because all the latest web brands have also updated themselves in order to be compatible with this feature of voice search. But how do they affect SEO? Due to its profuse usage, search engines like Google and Bing are highlighting the importance of improving voice searches. This naturally enhances your surfing and browsing experience. And user experience is always at the front seat in the SEO. The main objective behind the SEO is to rank the websites correctly so as to receive the search result as accurately and quickly as possible. This makes online marketing highly connected with voice searches and the results.
Traditional search, with respect to SEO, puts more emphasis on the keywords and how many times it is used on your website. Voice search shows all the results in a more conversational way and doesn’t focus much on the keywords. Therefore, voice searches cause completely different results and website rankings than the results of traditional searches. This is the reason Google and other search engines are striving to enhance the voice optimization experience.
Another basic reason why voice search has more impact than traditional text search is that voice searches tend to be longer. Since typing takes more effort you tend to type fewer words but speaking does not take as much of an effort and hence voice searches are longer, tend to have more information on it and hence have better search results. It is surveyed that traditional text searches have only 3-4 words because it does not require you to type in full sentences and voice searches have a minimum of 7-8 words.
Another benefit of voice search over traditional search is that voice searches tend to bring out a more natural language. You generally tend to ask questions through the voice texts rather than saying normal search words. These questions naturally display a better result. For instance, when you ask, “Where will I find the latest model of smart watches?” This hints that you want to buy a smart watch and hence your search engine will display the best websites for the same. Simply typing “Smart watches” on your device will only display more information about the history, description and overview of smart watches.
Voice searches automatically enhance your locality information. Here’s how. Most of the voice searches are used to ask questions about the locations and directions around you. This encourages Google to enhance the location data on its engine ultimately benefitting the users. As far as the SEO strategy for digital media marketing is concerned, websites can be set-up to answer the voice queries which will only increase the website’s ranking.
Conclusion
Since the voice search affects SEO on such an extent, it is wise to always consult a digital marketing agency; Digital Hangover is a prime marketing agency which has all types of digital marketing tools with the best team of experts.
