The hashtag was a word added in the Oxford dictionary in the year 2014 due to its excessive use. But, what is hashtag research? A hashtag is a tag added to any post on social media or at the end of blogs or microblogs. Whenever you search for a particular hashtag, the search result will display the blog or the post the searched hashtag was tagged with. A hashtag can have an underscore, number or letters with no space. A hashtag is used to search for blogs, posts and messages with relative content or theme. For instance, when you search for #Digitalmarketing, the results will display in the form of posts, blogs or messages, based on which social media you are using, which have been tagged with this particular hashtag.
Guidelines to follow
Hashtags are a great way to research the desired content. But there are certain guidelines you should follow. You should first start with a root keyword. This will help you to generate more keywords and hashtag ideas. These ideas can be used to conceptualize new blog ideas and help to enhance the content for the correct digital marketing hub.
Types of hashtags
If you want to give the correct nudge to your blogs towards success, you should always consider these types of hashtags which will enhance your content depending on how you use it.
Event Hashtag: When you are a content writer and write digital marketing blogs, it is possible that you are expected to write blogs about popular events that are going to take place around the city. These types of promotional blogs are usually written on Facebook or Instagram. This is when you can use the relevant hashtags and at the end of the blog or in between. This will indirectly give your blog more exposure to people who wouldn’t come across the blog had the hashtag not been used. For e.g. if there is a book reading event in a famous library of your city named “Midnight mystery with Agatha Christie”, you can use the hashtags like #MysteriousBooks #MidnightAdvanture which are popular hashtags people search for especially during the weekends. When they do search these hashtags, they will instantly be hooked with the blog you wrote.
Related hashtags: Always ensure that hashtags you use with the blogs should be related to the theme and the content of the blog. Simply using the most popular hashtags without any relevance to your original content can be a blunder. At the same time, whenever you Google the most popular hashtags, you will stay in the loop with the most popular slangs and current trends. Whenever you are widely hunting for ideas, be sure to check the most famous hashtags on Google. This will help you find the trending hashtags you can write blogs on which will reflect what your target audience requires. It works great when you are in search of new ideas and themes to base your content on. It is utterly necessary for the digital marketing companies and elsewhere around the world to stay updated about the most current and famous trending hashtags.
Local Hashtags: You may not come across numerous tools which enable to find you the local hashtags. However, if you are a blogger or a content writer with one of the digital marketing companies in Mumbai should be updated on the popular street slangs and try to add them in your blogs to popularize them in your locality. They can be any community names or the neighborhood names of the famous restaurants, sights and shops.
Popularize your own hashtag: If you are a blogger with an online marketing agency, try to create a hashtag of your own which will popularize your agency. Use it for every post and blog you upload. Use it so much that your audience starts recognizing your digital marketing agency with that hashtag. For e.g. LBB is a famous community online which has a decent amount of followers and they write about every famous place and undiscovered hidden gems. They use hashtag #IFoundAwesome which is now so famous it has become their selling point. Every blog written by LBB all over the country starts with this particular hashtag. This made their community stay relevant and recognized.
Conclusion
There are several digital marketing agencies in Mumbai and one of them is Digital Hangover. It offers every digital marketing services right from SEO to Video blogging, and so much more.
