For more than half a century, all the platforms and mediums of advertising were restricted to offline devices like newspaper, radio and different kinds of pamphlets and brochures. But times have certainly changed. Today, more than half of the media you consume comes from digital mediums. Reaching consumers through digital channels offers various benefits over the traditional advertising mediums. You can select your target audience by filtering your audience based on age and gender. It also gives you the benefit of showcasing your advertisement only to the people who have visited your online store. This becomes more persuasive. Another benefit of digital marketing is that you can digitally track each and every individual across multiple devices. This gives you the ability to optimize.
Digital marketing mistakes to avoid
Earlier, the marketing executives hugely based their decisions on judgments and instincts. Now, they are required to analyze. Digital marketing instruments are in the flux and have completely arrived. Then why the understanding and inculcation of various digital marketing instruments is not particularly an easy task. There are so many modes of digital marketing like SEO, content writing, video blogging, influencers, copywriting, and pay per view ads and so on. There are many manuals available on digital marketing which guide you through this transition. However, every agency has different clients and requirements. There are various ad agencies in Mumbai but some of them stand tall through the test of time and some of them fail. What is the reason behind this failure? There are certain mistakes you should never make if you are a digital marketing agency. Some of them are described below.
- Not focusing on social proof
If you are an influencer, you probably associate social proof with the number of followers you have. As important as that is, it is also important to take a look at the bigger picture. Social proof means having a trustworthy relationship with your clients or followers. If you are not focusing on that, it is high time you start to. You can do that by posting genuine reviews rather than paid reviews and testimonials. When your clients are happy with your work, showcase this and use it as a genuine marketing tool.
- Not giving regular attention
The entire digital campaign created online has to be paid constant attention. You have to analyze the metrics of your website to check its performance. It requires constant up keeping and surveillance. You may not be required to check these things every single day but you cannot prepare it, upload it and then forget it. The visiting trend has to be overlooked.
- Avoiding Testing
Your clients will be spending hundreds and thousands of rupees into the development of a particular product. If you have created a campaign, it is not enough that you execute and leave it just as it is. Along with overseeing its products you also need to test it. This will give you a perfect opportunity to enhance your campaign as you walk through it. This testing can happen based on the metrics you figured out by analyzing the success. If your campaign fails or successfully performs, always make sure you try to figure out the reasons behind it rather than landing on baseless conclusions.
- Accepting every new trend without knowing its relevance
As digital marketers, it is vital for you to stay updated about the ongoing trends and current hot favorite drives and activities. However, accepting these trends without knowing whether it is required for your campaign will have serious ramifications. It may also look like you are trying too hard to fit in or even pretentious at some level. It is important for you to first examine whether this newfound trend or drive will be compatible with your product or campaign. It shouldn’t be inserted compulsorily if it doesn’t belong. This does not conclude that you are an old soul and do not believe in accepting the new trends. It only means that you care about your clients and campaign enough not to seem pretentious.
- Failing to target the right audience
It is very important to determine the group of people you want to target through your advertisement. If you run a toy company, it is natural for you to target the kids and young parents first. Similarly, if you have created a campaign for a cosmetic product, your prime target audience will be women and Trans-women and not the men.
Conclusion
Amongst the top advertising agencies in India is Digital Hangover functioning in Mumbai and having the best mediums and instruments in digital marketing.
