“Content is king”. If you own a business that has a digital presence, then you have definitely heard this phrase before. Sounds cliché but it is so true. If you want to connect to your target audience, you want to build trust, you want to build brand reputation, you want to influence SEO, and then you need a better content marketing services. Every time you create a piece of content, make sure you check a few boxes. So, let’s get right into it.
The most important thing to keep in mind is to keep your customer’s interest in mind. Content marketing is not advertising, it’s not bragging about how good you are. It’s all about solving your customers’ issues and problems.
Next is the source of your content. The best source is the information from your sales and customer service people because they are the ones who interact with the customers on a daily basis and they understand what questions the customers have.
At number 3 is consistency. Be consistent with your content. It’s a long-term commitment. Create a content calendar where you are very specific about the dates when you publish something and also who is responsible in your organization in creating that piece of content.
Then you have to make sure you understand what your customers are supposed to do after they have consumed your content. Do they have to sign up for something? Do they have to go to a particular page? So, you have to be very clear about that.
Number 5 is how to measure KPI. Before you get started, you have to make sure you have those KPI’s in place because otherwise you can’t later evaluate how good you were at it.
At number 6, do not build your house on a rented land. Digital media marketing can be tricky. You don’t own the platform you create your content on. Facebook, for example, may change the algorithm and you may lose information about those people who were following you there. You have to make sure you have their information (names, phone numbers, emails etc.) so you can communicate with them outside the platform.
Number 7 is how you convert this content to sales. You have to make sure you know the customer journey (every step they take) from consuming your content to actually buying your products or services.
Bottom line
At the end of the day, content marketing is about making some more bucks for your company. Follow the checklist above with conviction and you will thrive in the digital marketing world.
