It is rightly said that colors add life to the world. They make the canvas of our world more attractive and picturesque. Every color you come across is designed to be there for a purpose. How does the coloring of your logo affect the marketing aspects of your business? If you have designed a logo, make sure you consider the impression of all the colors selected is bound to leave on your viewers and consumers. How do they represent your agency? If you are a new company or business which has just started out, do this ahead in time. Select the colors of the logo which speaks for your target audience. Build a logo which incorporates all the qualities your company or agency is filled with.
- Yellow
The most used color on the logos of famous brands is yellow. It represents optimism and positivity. Nikon, National Geographic, Subway, Mc Donald’s, IMDb, IKEA, Lays, Sonic, Burger King are some of the most promising and structured multi-national companies having the color yellow in their logos. Along with positivity, yellow also represents warmth and clarity. This is remotely compared with the color of sun which also represents warmth, positivity and optimism. It is bright and always tends to attract a lot of attention. If you go to the local supermarkets, you will notice that yellow is predominantly used on almost all the logos.
- Orange
The next most used color is Orange. It is mostly associated with the youth. It brings cheerfulness and confidence to your brand. The Nickelodeon logo is a bright hue of orange to represent happiness and youth with the shows it telecasts. Amazon, Fanta, Penguin Publication House, FedEx are some of the infamously popular brands across the globe using the color orange in their logos.
- Red
The next popular color would be red. It again represents youthfulness, boldness and excitement. MasterCard is a prime example of cheerfulness, bold, reliable and young. It uses the combination of red and orange which screams solidity and confidence. If you are a brand targeting the young audience or you want your brand to come across as fun and spontaneous, you should consider adding red to it. The prime reason for incorporating red is when compared to the other colors, red seems to be closer than it appears. This is the reasons the backlight of all the vehicles is red because it can be spotted from a faraway distance.
- Purple
The next most used color is purple. There are a lot of ways this color is interpreted but it mostly represents intellect and creativity. It speaks volumes about your wide imagination. Barbie, Orkut, Yahoo! Cadbury, Taco Bell are some of the most popular companies with a purple logo. Purple is also sometimes associated with luxury, wealth and royalty. It is also represented by spirituality and ambition.
- Blue
Colors have an emotional response directly hitting the minds of your target audience. Your audience judges the colors of your logo before sampling your product or trying out your service. Another most common color is blue. This color represents security, honesty, calmness, reliability and trustworthiness. This is the prime reason you come across many financial and insurance companies like UTI mutual funds, LIC life insurance, Citi, IBM, Deutsche Bank, Barclays Capital and many others having the color blue in their logo.
- Green
Our minds always associate green with natural, hygienic, fresh and organic. It probably has something to do with nature and the color of the leaves. This is why you come across a lot of pharmacies and drug-producing companies having green in their logs.
- Black
The most liked color among the youth, in general, is Black. It represents sophistication, elegance, class, authority and is dramatic. This is why the world-class clothing and accessories brands like Chanel, Lee, Louis Vuitton, and Rado among others are colored black. It reeks of sophistication and style.
The graphic designers at the advertising agencies in Mumbai and elsewhere are hugely responsible for the color de-coding of every brand logo to select which colors will most likely suit the purpose of your brand.
Conclusion
Digital Hangover is a digital marketing agency in Mumbai which offers numerous services Like SEO, Content Writing, Online Reputation Management, Branding which includes strategizing and designing the graphics of your company along with influencer market and video blogging and more.
