Every webpage or digital content wants to be on the top of the search results on any search engine. It is an online marketing technique which brings your website on top using various SEO tools. The most important aspect of SEO is the keyword. The keywords are the words typed by the user on the […]
Digital trends are evolving each and every year. Digital marketers should always be aware of the changes in order to easily adapt to emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the […]
Statistics reflect the significance of voice search perfectly. In the year 2018, voice search was a 1.4 billion dollar industry and 40% of the users search data through voice search at least once a day. Along with that, it is also claimed that by the year 2020, more than 50% of all the searches will […]
The hashtag was a word added in the Oxford dictionary in the year 2014 due to its excessive use. But, what is hashtag research? A hashtag is a tag added to any post on social media or at the end of blogs or microblogs. Whenever you search for a particular hashtag, the search result will […]
For more than half a century, all the platforms and mediums of advertising were restricted to offline devices like newspaper, radio and different kinds of pamphlets and brochures. But times have certainly changed. Today, more than half of the media you consume comes from digital mediums. Reaching consumers through digital channels offers various benefits over […]
It is rightly said that colors add life to the world. They make the canvas of our world more attractive and picturesque. Every color you come across is designed to be there for a purpose. How does the coloring of your logo affect the marketing aspects of your business? If you have designed a logo, […]
Why is Branding Important? Your brand image is your strategic and financial asset. Your brand image is how your customers and your potential customers perceive your brand. You can easily control your brand’s identification but your brand image is not something you can dictate. It is the reputation, the impression your brand has in the […]
If you take a bunch of people with appealing incentives and an ideal setting and organize them in a start-up, you can unlock potential in you never before witnessed. In India, there is a rise and downfall of a start-up offering digital marketing services every single day. Every other digital and social media marketing agency […]
There are about a million bloggers out there. But what is a blog? It is a combination of the words web and log which includes exactly that. A blog is logging your ideas, experiences and thoughts all in one place on the web. What makes it so great is that with one click, you can […]
What is PageRank? PageRank is a ranking given by Google. The minimum rank is 0 and the maximum is 10. How will you get a PageRank? You will get a PageRank when you have the most number of backlinks. There is no other way to get a PageRank. More the number of backlinks you attract, […]
