Controversial marketing doesn’t plan to captivate a crowd of people. It’s an eye-catching method for expressing a sentiment, and brands use it to start beneficial discussions about certain virtues. Lately, any position taken on touchy social issues can be viewed as dubious marketing. Let’s have a look at the ad failures and how to fix […]
Online Reputation Management is often confused with social listening. How does it differ? Social listening is viewing what people see about you on the social sites, how they interact with you and how you reply them. On the contrary, ORM means how you interact with people who purchase your product and avail your services, regardless […]
Voice searches have been the hot favourite topic due to its increasing popularity and elevating metrics contributed towards the traffic generation. Voice searches may not be as opted as much as the conventional method of searching but blatantly ignoring this concept will prove to be a bad marketing strategy. There are multiple benefits a voice […]
You might have an extremely strong SEO strategy implemented but it might still not be enough to surpass your competitor’s ranking and place you on top of the search engine results. You can either continue to use your SEO tactics and wait for the results or you can use PPC ads instead. Your ads can […]
Are you a marketer but still don’t have your social media marketing strategy planned out? No, it isn’t completely your fault because the revolution that has gripped the social media trends can be overwhelming. 2018 was a year of transition where social and digital marketing is concerned. Especially Facebook with its controversial algorithm and Instagram […]
It takes minimal efforts to decipher the complexity of digital marketing. Because digital marketing is not as complex as it may come across. The swiftly developing world of digital advertising needs to be simplified in order to understand it properly. The modest relationship between a marketer and the publisher has evolved from a transaction between […]
Social media and other virtual mediums of communication and entertainment have created a storm among every generation across countries and it doesn’t seem to be dying down any time soon. Under these circumstances, why is it important to have a strong and impactful digital presence? Your brand is the value and the importance it holds […]
Announced via the official twitter handle of Google on 24 September 2019, Google released a feature updating the broad core algorithm. It had already notified the sites and SEO owners of the update earlier that day. The announcement of this update marks the second instance where Google declared a broad core algorithm even before it […]
It isn’t exactly an impossible task to streamline SEO and elevate the inbound traffic to your website. This concept of SEO services has gained momentum in the past couple of years when digital marketing restructured the entire marketing norms for all marketers. However, there are a few tips and tricks you can follow to simplify […]
It is one of the widely common facts that Facebook is an extremely influential and dominant marketing instrument. Being one of the largest social networking sites, Facebook serves an individualistic and effective platform to communicate and share. It provides a dignified and interesting layout to interact. This was among one of the first applications which […]
