Social media marketing is one of the first and most important steps you should take to market your business brand and products. One of the most important social media marketing platforms is Pinterest. Even though it may not be as popular as Facebook, Twitter, or LinkedIn, Pinterest certainly has its potential to connect with your target audience.
One of the most popular social profiles, Pinterest is a web-based pinboard wherever people can browse. The browsing can happen in various categories from books and bikes to travel and food. More people are now using Pinterest than ever. The audience is getting bigger every day.
Reason For Growth Through Pinterest:
You may already know that Pinterest went public in the spring of 2019. Since then, there’s been a shift in how aggressively they’re encouraging promoted pins. The Pinterest craze is all about getting new insights. By using an accurate strategy, Pinterest can be a super-powerful device for your business and make a Pinterest business account. You can build a strong community that engages with your content, drive brand awareness, click-through, and ultimately product sales.
Pinterest is focusing harder on the user experience and the name of the game is value, recency, and relevancy. Your “content” isn’t needed unless it exists on the platform. So naturally, if you want your content to be seen and to drive traffic you need to pay for that.
Marketing Strategy For Growth:
Pinterest offers organizations a genuinely one of a kind recommendation. Like other online networking systems, it’s a spot to interface with companions and influencers. In any case, as a visual search engine and “efficiency device for planning your fantasies,” it is also much more than that. So let’s check the Pinterest that will help you create a successful marketing strategy for growth in 2020.
- Create share-worthy attractive content
As one of the top Pinterest marketing strategies, if your content is boring, nothing can save you. When your words fail to grab your audience, they are likely to click away. So, without any doubt, great content stands out and great stuff gets shared.
Fantastic visuals and awesome copies make good pins. To sell your product in the best way, use enticing words and stories that relate well with your audience, urging them to learn more about you.
- Focus Hard On Relevancy
You want to make sure your content is relevant for (I’d go so far as to say desired by) your target audience. The KEY is to do everything you possibly can to “train Pinterest” to understand what your content is about so it knows who it will be relevant for.
When Pinterest shows your content to people who are interested in that topic, your chances of getting CTR (Click Through Rate) skyrocket. Make sure not to just spray your content everywhere you can, focus on relevancy factors.
- Apply For Rich Pins
Rich Pins give increasingly noteworthy information to your audience. There are four kinds of Rich Pins: application, item, formula, and article. About.com saw a 40% expansion in rush hour gridlock when they began utilizing Rich Pins. On the off chance that you intend to stick any of these four sorts above, it is strongly recommended to apply for Rich Pins.
- Utilize Pin Descriptions
Write pin descriptions to help increase pin visibility on the platform. An effective description should explain the pin and its value to the user with strategic keywords.
Because Pinterest is a search engine, using keywords helps new users discover your pins. Keywords should match boards the pin is pinned to and the link included with the pin. When keywords are aligned, this can work to improve your Pinterest SEO.
- Get Pinners To Follow
Here we present another best Pinterest marketing strategy for growth. More followers mean more credibility and more growth in your business. So, give the Pinners a reason to follow your Pinterest board. Marketing with Pinterest requires you to be active and engaging to build a smart feed, only then can you connect with the followers.
- Plan Ahead
If you think local marketing strategies will help you capture more leads, think again. Going by the latest Pinterest marketing strategies, continuing with the usual tactics every day won’t help you in the long run.
It’s worth wondering why brands are earning a lot with end of season sales and holiday discounts. Seasonal deals excite people, getting people to repin your content. Hence, marketing with Pinterest will give you profit mostly around seasons and holidays, particularly the big days.
- Become a Verified Merchant
Similar to the blue tick on Instagram, Pinterest users will now start to see a blue checkmark on select merchant accounts! Displayed next to the account name, the blue tick represents businesses that are in Pinterest’s new Verified Merchant Program. This program aims to help businesses increase their sales and help Pinners discover and shop from Pinterest-vetted brands.
- Create Video Pins
Video is one of the best tools in marketers’ toolbox for growing engagement. Promptly you can grasp that with your Pinterest marketing strategy. If you’re ready to skyrocket your growth on Pinterest, it’s time to start publishing Video Pins to Pinterest.
Video Pins admit brands and businesses to give much more on the platform. From authentic storytelling and product demos to tutorials and recipes, the options are endless!
- Optimize For Search
Pinterest is a visual search engine. So you can have the most beautiful, aesthetically pleasing Pins out there, but they won’t be seen unless they’re optimized for search.
The trick is to add relevant keywords on Pinterest that are specific to your business, and aligned with what your target audience is searching for. Think of it as SEO for a blog post.
The Bottom Line:
So, these are the best marketing strategies for the small business to grow with Pinterest. With a dash of creativity and thinking outside the box, you’ll achieve big sales soon.
Keeping on top of your analytics is the best way to understand what’s working for your brand on Pinterest. With a successful Pinterest marketing strategy, you can build an audience that loves your content, engages with your brand, and buys your products.
