Every business and website owner dreams of ranking favourite on Google. Unfortunately, high rankings rarely happen by chance. Even the foremost skilled and knowledgeable marketers struggle with getting the top-ranking spot.
SEO ranking factors have changed tons over the years. Search engine optimization techniques that worked even 5 years ago won’t cut it today. So you would like to urge your website on page 1 of Google, but you are not sure how? Well, you’ve come to the right place!
These are great SEO tips and tactics to Get Your Website Ranking on the Google first page of Google. As you’ll see, if there’s one theme that unifies them all, it’s creating a better user experience, but some of these experts take their unique approaches.
- PPC Ads
With PPC you essentially pay Google for top search results listings, within the sort of ads. While you might think SEO and PPC are at odds with each other, they work hand in hand and I highly recommend you invest in both.
Google ensures only the highest-quality, most relevant ads show for every different search query. Taking out pay per click (PPC) ads has always been a cost-effective way to get more leads and sales from the web. As they guaranteed a spot on the page and search ads make it easier to find the information they need when searching online.
- Use Google Search Console
The Google Search Console is the new and improved version of Google Webmaster Tools: aimed at a wider audience and no longer reserved to the webmaster experts. It’s one among the sole official Google SEO tools, giving great insight into the way to boost your SEO.
Among other things, it allows you to see the evolution of the number of pages indexed by Google. The «indexing status» feature shows you the number of URLs on your website that Google has indexed. It can also identify errors and tell you the exact keywords visitors used to land on your website.
- Receive expert advice
The fight for first place is hard. Even if you’re in a super-specialized niche, it is still a struggle to topple the competition in those all-important Google website ranking.
With this in mind, never be afraid to reach out for expert advice. If you get a growth consultant on-board, this can help to save a lot of time and effort. Additionally, they have the knowledge to build your brand and place it on the right path towards Google glory.
- SSL Encryption
An SSL encryption may be a small but mighty SEO secrets tool to think about. Google introduced it in 2014, and it has grown in popularity ever since. The SSL encryption or “HTTPS” boosts the safety of your website.
It’s great for SEO and will keep your visitors’ data safe when they land on your website. Your website visitors won’t know your site is encrypted with SSL, but you and therefore the search engines crawl your website will. It doesn’t take long to implement, either. All you have to do is call your hosting provider.
- Give your URLs a purpose
The page URL is often ignored, so don’t let that be the case with you! The URLs should also benefit from keyword research. If you use a CMS like WordPress, the name of the page will appear in the URL.
Before you launch the page, review what you named it and check the URL. You can update it to include the keywords you found in step 2. If you’ve already published the page, be sure to redirect visitors from your old page to the new page.
- Use Reddit & Quora for keyword research
Spying on online communities isn’t as creepy as it sounds. Millions of people ask questions on Q&A forums every day. These types of websites are high-traffic and niche and their ability to send referral traffic to another Google website ranking or blog are equally high. If you want to boost your traffic, engage in these conversations, including hyperlinks to useful and relevant articles on your site.
Another significant benefit of using Q&A forums is that reading popular threads on Reddit and Quora can give you great keyword insights. Searching for questions that arise frequently and analyzing their catchword structures can help you find an unexploited subject for your webpage or title.
- Tap the Potential of Video
Video marketing can be a huge traffic source, but some marketers are still ignoring their potential. One of the simplest SEO tips is quality over quantity: simply because you’ve got an outsized number of indexed pages doesn’t always mean your site’s getting to attract a larger volume of organic traffic.
Also, video content has a lot of untapped potentials which is great for SEO and makes for good user engagement. Chances are that your user might quickly run through a 1-minute video but might not have the patience to read your 100-word article.
- Create Citations
A citation may be a listing of your business on an area directory site. It helps create a robust link profile for your domain name and will send signals to Google that the information they find on your site can be trusted because it is located on separate websites around the Internet.
- Avoid SEO Attacks
SEO marketers find that negative SEO attacks are getting more prevalent as they continue performing on a technique. Yes, competitors might attempt to penalize your website and obtain your website faraway from Google.
To prevent this from happening to your website, keep an eye on the backlinks your site is receiving. The program Monitor Backlinks sends you an alert if another website links to yours, so you’ll be able to identify an SEO attack and divert it before it’s too late.
Conclusion:
It’s never too late to improve your strategy, so you should use all of these SEO secrets. Follow that up by creating and promoting plenty of well-optimized content, and you’re good to go! Those website top 10 rankings could happen much before you think that.
If you can go down this list and put a check next to all ten items, chances are your website is already ranking well. If not, each one you can implement will begin to improve your search engine ranking.
