Imagine having an employee who, 24 hours a day, 7 days a week, would go out there and get you customers. This is exactly what Google Ads is for small business owners. In this article, we are going to be covering 6 major benefits of Google Ads. So, let’s get started.
# Top spots
The first and most obvious advantage of running Google Ads is the fact that you can immediately get results by jumping into the top spots of search engine results pages. This allows you to appear over competition without having to worry about a 6-12 month waiting time for your website to start ranking.
This is a great location obviously because most people are simply clicking the first relevant thing they see after searching for something. Not many are inclined to go too far down the page to get what they want. Not to mention you can turn it on and off as you please.
# Simplicity
Google Ads are simple in the sense that people are telling you exactly what they need when they search in Google. So the amount of persuasion that you actually have to do to get them to reach out to your business is comparatively less. Whereas you are going to need a level of persuasion and complexity to get customers to buy your services via social media platforms.
The fact that you know the intent of the individual searching makes the quality of the leads that you get from Google really high.
# Precision
Google ads settings allows you to target users based on a few different factors. The first one would be geography (where the people are actually located), time and day, and the keywords that they used in their search queries. This allows you to be very precise with who it is that are actually seeing and clicking your ads.
So if you identify a certain service that generates the most revenue for your business, you could choose to advertise on those specific keywords. Or if you knew there is a certain location, time or date, you could do that as well.
# Trackability
Literally everything that happens with your ads on Google can be tracked. How many people saw your ad? How many clicked them? How much have you spent to date? How much did it cost per click? How many form submissions or phone calls? Every metric that you could think of can be tracked with this which is great because advertising is no longer a gamble.
It’s basically a number’s game. So if you know your numbers, there is nothing to be worried about.
# Versatility
Google is not just search ads, they have a lot of different channels and platforms in which you can advertise on. Search ads are usually the simple and most effective for most small businesses but if you want to explore and expand to other channels, you can definitely do so.
You can choose to advertise on Display network with image ads on all the different websites people visit. You can do it with shopping ads if you are an online retailer by putting it in Google’s shopping product feed. You can also do it with Video by putting videos on Youtube.
All this is really effective because what you can do is remarketing and this is the most simple use of all these channels. When someone doesn’t become your customer even when they have visited your site, you can use these different platforms and channels to show them ads and remarket to that person. This can be very useful as you are staying in front of these potential customers.
# Google Preference for paid advertisers
More than 90% of Google’s revenue comes from advertisers in the first place and they make sure that ads get clicked more than organic results. Back in the day, the ads used to exist on the right side of search results but then they made a change and moved them to the very top.
You could also see the same thing with Google maps which used to show 7 businesses before by default. But now it’s only 3 because they have added ads into the map area itself. Now this trend is just going to continue. As Google’s paid position gets bigger, the organic positions will shrink.
What this means is that if you want to maintain the amount of traffic that you are getting from Google, then you are going to have to invest in paid advertising.
Bottom line
Google Ads is definitely worth it for your business.
