What is PageRank?
PageRank is a ranking given by Google. The minimum rank is 0 and the maximum is 10. How will you get a PageRank? You will get a PageRank when you have the most number of backlinks. There is no other way to get a PageRank. More the number of backlinks you attract, the higher will be your PageRank. Google will base this on how many times the certain keyword has been used. PageRank is a link analysis algorithm that is used by search engines. It represents the significance of a backlink within your database. An average PageRank granted by Google to your website is 3. Google re-evaluates your PageRank every 4 months.
Importance of backlinks
The higher PageRank is given based on the keyword and how many times the keyword is searched and used on your website. The amount of content does not necessarily give you a higher PageRank. For e.g. A has written hundreds of words on its website and B has written only 5 words. Yet, B has a PageRank of 8 and A has 0. This is due to the backlinks.
There are 3 types of links namely, internal link, outbound link and backlink. An internal link is the link of different webpages within your website. An outbound link is your link to another person’s webpage or website. If you write a blog, it is recommended to maintain the internal and outbound links. But where do backlinks come into the picture? Backlinks are nothing but links of other websites to our website. You can completely monitor the internal links and the outbound links but the backlink is not under your control. A backlink is the other person linking back to you. Why will anyone link back to you? This depends on your content and whether that content is relevant to the other person or not. Therefore, the key to getting a backlink is maintaining good and quality content rather than just abundant of irrelevant content.
If a website with a high PageRank links back to you, this act of linking serves as verification for Google. It certifies that if a popular website with a high PageRank has linked back to your website, your website is authentic and genuine enough to give you a higher PageRank than you previously had. This gives the blogs and other content on your website a chance at coming on top.
The PageRank can be manipulated by an SEO agency. For various Search Engine Optimization purposes, there are SEO agencies who offer to sell the webpages which have a higher PageRank to the website manager or a webmaster. These links come with a hefty price tag. However, if Google figures out that the transaction of buying and selling webpages with higher PageRank between the company and the webmaster, the webpage and the PageRank will automatically be considered as void i.e. devalued by Google.
5 tips to follow
Here are 5 tips you can follow in order to improve your PageRank.
Link Building: This is by far one of the most important functions of SEO. It requires you to have a set of skills which involves content writing, sales, marketing and more. If you do want higher search engine traffic and more people to link to your website, it is important to learn link building.
High-quality content: Always ensure that you post content that is relevant and rich in quality. When it comes to content, the only key is to keep posting content that is original, innovative and highly relevant. Make sure your content is interactive and relatable to your target audience. Don’t forget to use the required font, font size, bold and italics format wherever necessary. Let your content be straight to the point, coherent and non-threatening.
Submission on search engines: There are various agencies who allow you to submit your site to a huge network of various other search engines out there. This will give your website more exposure.
Guest posting: This involves writing an article or a piece of content on a certain topic, getting in touch with an editor and finally publishing it on a website. It is considered to be one of the most impressionable forms of digital marketing.
Link exchange and directory submission: This involves selecting a category or a sub-category your blog belongs in and listing your website to numerous databases. If you want to reap all the benefits of this feature, listing your website to the relevant category is the key.
Conclusion
Digital Hangover is an SEO company in Mumbai functioning not just in SEO but every instrument of Digital Marketing.
