Organically, designing a brochure or any other element for that matter requires you to be your utmost creative self. Rather than diving into the pits of designing head-first, you need to establish some ground rules. It is a widely followed misconception that designing is more of an art and therefore doesn’t require rules and planning at all. However, following rules will help you to align the designs with your ideas in a better way. These rules may be customized, altered and even broken sometimes. As a designer, you are always looking forward to inculcating yourself with better skills – be it better at designing skills or even strategic skills.
Here are some of the rules which will help you enhance yourself as a designer you must always follow.
- Observe the typography laws
Being one of the most gratifying components of creating a design, even though you are an experienced designer, brushing up your typography laws is always a good idea. In order to develop the composition of your designs, try to dive deep into the particulars of a typeface or origin of a certain font and so on. Knowing your typography means actually knowing your craft which is quite impressive, especially to your clients.
- Know who are you designing for
If you are managing the digital media marketing profile of a law firm, you certainly wouldn’t select a funky font with rainbow colors. Similarly, if you are creating an invitation for a kids’ birthday party, you can’t select dark colors with black and white font. Know your target audience whom you are designing for. As a designer, consciously or subconsciously your designs will always start out with a brief. Your brief will have a detailed synopsis about your target audience and whenever you design something, you should always have your target audience in mind. Whatever you communicate through your designs should always reach your audience.
- Go simple when confused
Try to remember the pleasant existence of WordArt in our life. It allowed you to experiment with multiple designs, color schemes and effects. However, it seems like a lifetime ago and now using multiple effects may come across as unnecessary. Especially when it comes to communicative designs, being simple is your best bet. Effects like textures, drop shadows, gradients have a particular time and place to be used, but not collectively at all times.
- Don’t choose aesthetic over readability and legibility
The key motive of creating a design is the communication of your ideas. Therefore, readability and legibility should be on top of your bucket list. In order to make it aesthetically pleasing, you may play around with the contrast or the cases of your font which will highly affect its readability. Opt for lower cases in your font rather than writing everything in block letters. Displaying everything in block letters will make your readers feel intimidated. Moreover, using lower cases will give you an advantage of coming across as subtle and will give your letterforms a more unique shape sky-rocketing its readability. The bottom line being, just because it is visually pleasing doesn’t mean it communicates well.
- Maintain a hierarchy
Having a strong and purposeful hierarchy can be an extremely powerful tool. Considering the boundaries within your designs, hierarchy affects the alignment of the visual elements so as to indicate significance. Therefore, the more important elements are showcased to hold the most amount of attention in terms of scale, type color and so on whereas the less important elements hold less attention.
- Proper spacing and alignment
As a designer, it is in your veins to deal with the body type of your designs and many a time, it can be extremely difficult. When it comes to spacing and alignment, leading is of utmost importance, where all your focus and attention should be. Leading refers to the adjustment of space between vertical lines of type. Also, don’t consider the white space as empty space in your design as it serves a lot of purposes. It lets your design come across as decluttered, adds sophistication to your design and basically let your design breathe.
- Select a sensible color pallet
Color discord is more of an evil every designer should stay away from. Typically referred to as color clashing, color discord refers to an activity where two colors are extremely separated from the color wheel and then mixed together. It makes the reader’s eye struggle to find a middle ground between the two colors creating a vibrating effect and hence should be avoided at all costs.
Conclusion
Be it graphic designing or any other aspect of online marketing, Digital Hangover holds the potential to air out all your concerns by providing the best of the digital marketing services.
